Case Study: IDFC FIRST Bank’s Activation Drive

May 28, 2025

Case Study: Canara Bank’s Tactical UPI Campaign

Discover how Canara Bank partnered with us to boost digital engagement through smart rewards

Case Studies

May 27, 2025

Case Study: JioMart achieves 2X the expected reach

JioMart partnered with us to run an exclusive campaign promoting their 5-day sale on PSU bank apps. Here's a closer look at what JioMart achieved from this approach.

Top 10 PSU Banks in India

We look at three sets of data to determine which are the top ten public banks in India, partially shedding light on the importance of a customer-centric approach.

Discussing Customer Loyalty and the Factors Affecting it

Customer loyalty is non-negotiable for business growth. But customer retention seldom tops the list of priorities for businesses. We explore this gap and ways to bridge it.

Is India Ready for Super Apps?

The perception that odds are stacked against Super Apps in the Indian market might hinder growth for such apps unless we redefine them to fit the Indian market.

Technology

Exploring the Effects of Gamification in Banking

Major banks are concerned about the rising competition and dropping customer engagement. Can gamified user experiences save the day? Let’s find out.

How are Banks and Brands Personalizing their Offerings

Personalization involves offering customers services tailored to their needs and wants to provide the customers a sense of comfort, familiarity and, most importantly, value.

The Age of Brand-Bank Marketing: Leveraging Banks' Reach

In August 2023, Godrej and Amazon campaigned on two of India’s top banks and the results clearly point to the benefits of brands promoting on banks with maximum reach.

AI’s Role in Ad Campaigns

How AI-powered insights, predictive analytics, and dynamic content are changing the face of digital advertising.

Case Study: JioMart achieves 2X the expected reach

JioMart partnered with us to run an exclusive campaign promoting their 5-day sale on PSU bank apps. Here's a closer look at what JioMart achieved from this approach.

How are Banks and Brands Personalizing their Offerings

Personalization involves offering customers services tailored to their needs and wants to provide the customers a sense of comfort, familiarity and, most importantly, value.

Biometric Payments: The Future of Transaction

Biometric payments are here—faster, safer, and smarter. See how this innovation is shaping the future of money.

Ad frauds to cost $100 billion to brands: How to tackle that

Ad frauds drain brand campaign resources. Regardless of what the ad platforms claim, this menace often proves fatal for brands and their marketing efforts.

The Age of Brand-Bank Marketing: Leveraging Banks' Reach

In August 2023, Godrej and Amazon campaigned on two of India’s top banks and the results clearly point to the benefits of brands promoting on banks with maximum reach.

Revolutionizing Banking with Digital Customer Support

Explore the impact of AI in banking, where chatbots and virtual assistants like Erica and Eno redefine 24/7 support with human-like efficiency..

Top 10 PSU Banks in India

We look at three sets of data to determine which are the top ten public banks in India, partially shedding light on the importance of a customer-centric approach.

Discussing Customer Loyalty and the Factors Affecting it

Customer loyalty is non-negotiable for business growth. But customer retention seldom tops the list of priorities for businesses. We explore this gap and ways to bridge it.

Exploring the Effects of Gamification in Banking

Major banks are concerned about the rising competition and dropping customer engagement. Can gamified user experiences save the day? Let’s find out.

The Rise of Synthetic Media

Dive into synthetic media’s transformative journey, where AI meets creativity and innovation.

Technology

Is India Ready for Super Apps?

The perception that odds are stacked against Super Apps in the Indian market might hinder growth for such apps unless we redefine them to fit the Indian market.

Technology