Ad frauds drain brand campaign resources. Regardless of what the ad platforms claim, this menace often proves fatal for brands and their marketing efforts.
Personalization involves offering customers services tailored to their needs and wants to provide the customers a sense of comfort, familiarity and, most importantly, value.
Increasing engagement and retaining customers are the two primary concerns every bank has. Can gamification be the savior?
In August 2023, Godrej and Amazon advertised on two of India’s top banks and the results clearly point to the benefits of brands advertising on banks with maximum reach.
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